Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.
出自-2011年考研阅读原文
Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
出自-2011年考研阅读原文
Her critique of the lameness of many pubic-health campaigns is spot-on: they fail to mobilize peer pressure for healthy habits, and they demonstrate a seriously flawed understanding of psychology.
出自-2012年考研阅读原文
Dare to be different, please don’t smoke!” pleads one billboard campaign aimed at reducing smoking among teenagers-teenagers, who desire nothing more than fitting in.
出自-2012年考研阅读原文
Their analysis ruled out the possibility that it was firms’ political influence, rather than their CSR stand, that accounted for the leniency: Companies that contributed more to political campaigns did not receive lower fines.
出自-2016年考研阅读原文
Only Ukip, sensing its chance, has sided with those pleading for a more considered approach to using green land Its Campaign to Protect Rural England struck terror into many local Conservative parties.
出自-2016年考研阅读原文
Officials must not be allowed to play favorites in providing information or in arranging meetings simply because an individual or group provides a campaign donation or a personal gift.
出自-2017年考研阅读原文
During the 2016 presidential campaign, nearly a quarter of web content shared by Twitter users in the politically critical state of Michigan was fake news, according to the University of Oxford.
出自-2018年考研阅读原文
Among the annoying challenges facing the middle class is one that will probably go unmentioned in the next presidential campaign: What happens when the robots come for their jobs?.
出自-2018年考研阅读原文
\Dare to be different, please don't smoke!\ pleads one billboard campaign aimed at reducing smoking among teenagers-teenagers, who desire nothing more than fitting in.
2012年考研真题(英语一)阅读理解 Section Ⅱ
Among the annoying challenges facing the middle class is one that will probably go unmentioned in the next presidential campaign: What happens when the robots come for their jobs?
2018年考研真题(英语一)阅读理解 Section Ⅱ
During the 2016 presidential campaign, nearly a quarter of web content shared by Twitter users in the politically critical state of michigan was fake news, according to the University of Oxford.
2018年考研真题(英语一)阅读理解 Section Ⅱ
He said that manufacturers of crisps and candies could play a central role in the Change for life campaign, the centrepiece of government efforts to boost healthy eating and fitness.
2011年考研真题(英语二)阅读理解 Section Ⅱ
He said that manufacturers of crisps and candies could play a central role in the Change4 life campaign,the centrepiece of government efforts to boost healthy eating and fitness.
2011年考研真题(英语二)阅读理解 Section Ⅱ
However, their campaign risks coming across as exhortation and nannying.
2020年考研真题(英语一)完形填空 Section Ⅰ
Its Campaign to Protect Rural England struck terror into many local Conservative parties.
2016年考研真题(英语一)阅读理解 Section Ⅱ
Mayor Jose Luis Martinez-Almeida made opposition to the zone a centrepiece of his election campaign, despite its success in improving air quality.
2020年考研真题(英语二)阅读理解 Section Ⅱ
Michelle Obama has launched a high-visibility campaign against childhood obesity, even claiming that it represents our greatest national security threat.
2014年考研真题(英语二)完形填空 Section Ⅰ
Such hiJacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
2011年考研真题(英语一)阅读理解 Section Ⅱ
Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitt
2011年考研真题(英语一)阅读理解 Section Ⅱ