From the very beginning, IDEO has been a culture that starts with questions.

IDEO从创立一开始就营造了一种从问题着手的文化。

Yet at Apple and IDEO, Professor Hargadon had experienced breakthroughs emerging from brainstorming.

但是在苹果电脑和IDEO公司，哈格顿教授曾经经历过产生于头脑风暴的突破性创意。

The Vision 2020 project with IDEO was a great success and encouraged Eastman to grow its design focus.

2020年的远景工程IDEO取得了巨大成功，从设计的重点鼓励美国伊士曼增长。

Today I just want to tell a simple story about how we got to design thinking, and the role it plays at IDEO.

今天，我想讲一个简短的故事，关于我们如何开始设计思考，和设计思考在IDEO的作用。

On the other hand, Chinese character is also ideo-phonographic writing, for it is formed of the symbol of idea and the symbol of phonograph.

从内部结构说，汉字主要是由意符和音符构成的，所以叫做意音文字。

The surgeons attended a 1. 5 - day workshop in laparoscopic surgery, which uses ideo technology to help doctors operate through a small incision.

这些外科医生参加了为期1 。 5天的腹腔镜手术进修班，运用影像技术帮助医生通过小切口进行手术。

So to start off with I want to give you a very quick scan of my 20 year story as a designer and my experience of going from design to design thinking at IDEO.

那么，我想和大家简短的分享一下自己作为设计师在IDEO20年的从业经历，以及怎么样从设计走向了设计思考。

I did a little audit recently looking at just those categories of projects that I showed a little earlier - how much of our time at IDEO are we spending on these things?

最近，我做了一些统计，关于我之前展示的那些类别的产品，想看看IDEO在这些产品上花费了多长时间。

Even today, many creative hotbeds exist around the world, in new ventures and in a few more established shops like MIT's Media Lab, SONY, the design firm IDEO, and Disney's Pixar.

甚至今天，许多创造新的温床存在于全世界，新的企业和一些新成立的商店像麻省理工学院媒体实验室，SONY, IDEO设计公司和迪斯尼的皮克斯。

San Francisco-based Emotiv Systems worked with the IDEO design group to develop the Epoc, a headset that enables you to play video games by monitoring electrical activity in your brain.

旧金山的Emotiv系统公司与IDEO设计集团一道开发的Epoc是一种头戴设备，通过它可以用大脑操作电脑游戏。

There will certainly need to be powerful authentication techniques to ensure that phones can only be used by their legitimate owners, says mat Hunter of IDEO, an international design firm.

在一家名叫IDEO的国际设计公司工作的马特·亨特说，在那些运用中当然会需要强大的认证技术，以确保电话仅能被合法用户使用。

And the shift from design, where the emphasis is only on the output, to design thinking, where the emphasis is also on the act or the process, that's been the catalyst for change for us at IDEO.

接着就是设计上的转变，起初，重点仅仅放在了输出结果上，而在设计思考中，重点往往在于这个流程。这也成为IDEO转变的催化剂。

In addition to producing intuitive and beautiful objects, Ideo USES its well-honed design process to tackle urgent and highly complex problems such as security, water scarcity and global poverty.

除了制造直观且美观的界面产品，Ideo公司利用精巧的设计工艺还可以处理十分紧急且高度复杂的问题，诸如安全、水稀缺和全球贫困问题。