Copywriters must use the targeted keywords in their text.

文字编写人员必须在文本中使用目标关键词。

There are many good copywriters that do not have the above skills.

有很多很好的文案并不具备上述的技能。

Technical: it is possible but rare to find good web copywriters with poor technical skills.

技术：可能是有的，但很少找到一个优秀的文案却对技术一无所知的人。

Celebrities can veto tweets for products they don't want to promote or tinker with the language from Ad.ly's copywriters.

名人可以拒发自己不想为其宣传的广告微博，或者将Ad.ly写手创作的文字加以修改。

But there are lots of Writing Software that can make life easier for professinoal editors, writers, copywriters or bloggers.

但是，今天确有众多的写作软件可以让你的写作人生更为轻松和惬意，无论你是专业的编辑，作家，文案编写人或者博客作者。

Experienced copywriters, ghostwriters, and content marketing consultants were making beautiful six-figure salaries on the Internet.

有经验的广告撰稿员、代笔人和内容市场顾问在网上都有着令人羡慕的六位数收入。

Take your lead from copywriters and other marketing experts and list your “features” – the good things about you – and their “benefits”.

仔细研究广告文案作者和其他营销专家的用语，列出自己的“特质”——自己的优势——以及它们的好处。

Once you have identified copywriters with the minimum requirements, evaluate their portfolio to see if they're a good fit for you and your clients.

一旦你确定文案人员的最低要求，对他们进行评估，看看他们对于你和你客户是否是一个不错的选择。

Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。

Once you have identified copywriters with the minimum requirements, evaluate their portfolio to see if they"re a good fit for you and your clients."

一旦你确定文案人员的最低要求，对他们进行评估，看看他们对于你和你客户是否是一个不错的选择。

Leonard: Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

李奥纳德：考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好电脑杂志稿及网际网路用稿。

If the copywriters blithely overlook the need for keyword-rich titles, have your spider examine every page on your site and report which ones have missing titles.

如果文字编写人员忽视了在页面标题中包含关键词的要求，那么让您的爬行器检查站点上的每个页面，并报告没有适当页面标题的页面。

The content is managed by whatever group updates the database — perhaps copywriters for a content management system or data entry operators for a product catalog.

内容由负责更新数据库的小组来管理——可能是内容管理系统的文字编写人员，或者是产品目录的数据输入员。

It is possible but rare to find good web copywriters with poor technical skills. A competent web copywriter will know HTML and feel comfortable inside your client's CMS.

可能是有的，但很少找到一个优秀的文案却对技术一无所知的人。一个称职的网站文案大都会知道了解HTML，对客户的CMS系统感觉良好。

It requires a need for everyone from board level to those on the shop floor (including designers, developers, copywriters and managers) to be thinking the same way and doing the same things.

这要求每个人，包括从管理层到一线员工(包括设计师、开发人员、文案人员和经理)都用相同的方式思考并实施。