Its value is not measured in advertising dollars but in audience engagement.

其价值不是用广告收入、而是由观众参与度来衡量。

At that time, the magazine industry was swelling with advertising dollars.

那时候，杂志行业和美元广告一样迅猛发展着。

If we had to split it, we'd like to see more of our advertising dollars go to engagement.

假如必须要进行分配的话，我们希望能将更多的广告预算投入交互广告。

So that way, our advertising dollars would be focused on people we know are computer users.

这样一来，我们的广告花费就会针对在，如我们所知，计算机使用者身上。

So that way, our advertising dollars would be focused on people we know are computer users.

这样一来，如我们所知，我们的广吿花费就会针对计算机使用者。

Helen: So that way, our advertising dollars would be focused on people we know are computer users.

海伦：这样一来，我们的广告花费就会针对在，如我们所知，计算机使用者身上。

Companies can often recoup advertising dollars even by selling a limited number of items, he says.

Tim Hawthorne说，公司常常可以通过销售少量的产品即可收回广告成本。

Do not underestimate the power of advertising dollars as the root of much of Apple's negative press.

不要低估广告费的作用，它是许多苹果负面消息的来源。

Google, the leading Internet search company, is the strongest competitor for those advertising dollars.

领先网络搜索公司（谷歌）是这些广告收入的最强竞争对手。

Their one hope is that there will be enough advertising dollars to go around for them to make some money eventually.

它们唯一的希望是能够有足够的广告资金以支撑到最终赚钱的那一天。

Though the two Numbers aren't directly comparable, analysts agree the disparity of ratios of user Numbers to advertising dollars is vast.

虽然这两个数字没有直接的可比性，但分析师们一致认为，用户数量与广告费用比值的差异巨大。

Kent also said advertising dollars are more powerful in this environment, and the company planned to keep spending to promote its brands.

Kent同时表示目前环境下，广告投入的现金更有威力，公司计划保持品牌提升推广方面的开支。

It's hard to believe that The Times cannot reap enough advertising dollars from a highly trafficked site to maintain a completely free service.

难以相信《时报》在这样一个流量巨大的网站上所获取的广告收入还不够维持完全免费的服务开销。

The industry is closely watching their pitched struggle for Web surfers' time online, advertising dollars, and increasingly costly Silicon Valley talent.

业界都在密切关注着这场激烈的互联网竞争，它包括互联网在线体验时间、广告费用，以及硅谷越来越昂贵的人才费用。

Clearly, IBM's other divisions were sabotaging the software division's strategy, all for the short-term interest, in other words, Microsoft's advertising dollars.

很明显IBM的其它部们妨碍了软件部门的战略，都是因为短期的利益，换句话说就是微软的广告费。

Sree Sreenivasan, a new media professor at Columbia Journalism School in New York, said: "The problem is that advertising dollars from newspapers are being replaced by digital pennies."

纽约哥伦比亚新闻学院的新媒体教授Sree Sreenivasan说：“问题是：报纸的广告过去以美元计，如今却以分币计。”

The accounting department began extending its historical records by recording the sales volume for each month along with the advertising dollars for both newspaper ads and TV spots.

会计部门借由对于每个月连同广告的元一起对于报纸广告和电视地点记录售卖体积开始扩充它的历史记录。

As newspapers try to move their business online, they further reduce their minimal subscription revenue and, more importantly, face substantially more competition for advertising dollars.

随着报纸在把业务向网上转移，订阅收入进一步减少，更重要的是在广告业务上他们要面临更多的竞争。

I don't think that intelligent businessmen would spend millions of dollars on advertising if nobody believed the advertisements, do you?

如果没有人相信这些广告，我想聪明的商人是不会花几百万元做广告的，你觉得呢？

With the launch of interactive advertising, "many of the dollars that went to the internet will come back to the TV," says David Kline.

David Kline 表示，随着互动广告的推出，“许多原本流向互联网的资金将流回到电视上。”

With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision.

光电视觉公司的大卫·克莱恩表示，随着交互式广告的推出，“许多原本流向互联网的资金将重新回到电视上。”

The advertising agency rang up 1.4 billion dollars in yearly sales.

这家广告代理商的年销售额达14亿美元。

What would our world look like if we made millions of dollars every year through advertising?

如果我们通过广告每年收入上百万美元，我们的世界会变成什么样？

I should know better than believe in this erroneous idea that is deeply woven into all of the billions of dollars of advertising messages swirling around us.

与其说相信，我更应了解这个错误的想法，这个植入我们生活里数以亿元的广告信息中。

She spent thousands of dollars on advertising that did not work.

她花了几千美元于不见收效的广告。

If they don't, their market share may drop like Adidas' has — even if they spend tens of millions of dollars on advertising.

如果他们不这样做的话，他们也可能会像阿迪达斯那样，即使在广告上花费数千万美元，市场份额也会出现下滑。