The supposed importance of influentials derives from a plausible sounding but largely untested theory called the “two step flow of communication”: Information flows from the media to the influentials and from them to everyone else.
出自-2010年考研阅读原文
The researchers’ argument stems from a simple observation about social influence,with the exception of a few celebrities like Oprah Winfrey-whose outsize presence is primarily a function of media,not interpersonal,influence-even the most influential members of a population simply don’t interact with that many others.
出自-2010年考研阅读原文
While traditional “paid” media – such as television commercials and print advertisements – still play a major role, companies today can exploit many alternative forms of media.
出自-2011年考研阅读原文
We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.
出自-2011年考研阅读原文
The way consumers now approach the broad range of factors beyond conventional paid media.
出自-2011年考研阅读原文
Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
出自-2011年考研阅读原文
Paid and owned media are controlled by marketers promoting their own products.
出自-2011年考研阅读原文
Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.
出自-2011年考研阅读原文
Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products.
出自-2011年考研阅读原文
For earned media , such marketers act as the initiator for users’ responses.
出自-2011年考研阅读原文
Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site.
出自-2011年考研阅读原文
But in some cases, one marketer’s owned media become another marketer’s paid media – for instance, when an e-commerce retailer sells ad space on its Web site.
出自-2011年考研阅读原文
com, which allow users to combine pictures, words and other media in creative ways and then share them, have the potential to add stickiness by amusing, entertaining and enlightening others.
出自-2012年考研阅读原文
The networked computer is an amazing device, the first media machine that serves as the mode of production, means of distribution, site of reception, and place of praise and critique.
出自-2012年考研阅读原文
One reason for the persistence of this pyramid of production is that for the past half-century, much of the world's media culture has been defined by a single medium - television - and television is defined by downloading.
出自-2012年考研阅读原文
Even after the advent of widespread social media, a pyramid of production remains, with a small number of people uploading material, a slightly larger group commenting on or modifying that content, and a huge percentage remaining content to just consume.
出自-2012年考研阅读原文
Even so, these are wealthy families who party with the international 1%, and media intrusiveness makes it increasingly difficult to maintain the right image.
出自-2015年考研阅读原文
Driving her point home, she continued: “It’s increasingly apparent that the absence of purpose, of a moral language within government, media or business could become one of the most dangerous foals for capitalism and freedom“.
出自-2015年考研阅读原文
Yet as distrust has risen toward all media, people may be starting to beef up their media literacy skills.
出自-2018年考研阅读原文
The implication is that Millennials prefer news from the White House to be filtered through other source, Not a president's social media platform.
出自-2018年考研阅读原文
Social media allows users to experience news events more intimately and immediately while also permitting them to re-share news as a projection of their values and interests.
出自-2018年考研阅读原文
So when young people are critical of an over-tweeting president, they reveal a mental discipline in thinking skills - and in their choices on when to share on social media.
出自-2018年考研阅读原文
Most Americans rely on social media to check daily headlines.
出自-2018年考研阅读原文
And a survey conducted for BuzzFeed News found 44 percent of Facebook users rarely or never trust news from the media giant.
出自-2018年考研阅读原文
A 2014 survey conducted in Australia, Britain, and the United States by the University of Wisconsin-Madison found that young people's reliance on social media led to greater political engagement.
出自-2018年考研阅读原文
About a third say the problem of fake news lies in \misinterpretation or exaggeration of actual news\ via social media.
2018年考研真题(英语一)阅读理解 Section Ⅱ
And a survey conducted for Buzz Feed News found 44 percent of Facebook users rarely or never trust news from the media giant.
2018年考研真题(英语一)阅读理解 Section Ⅱ
But in some cases, one marketer's owned media become another marketer's paid media – for instance, when an e-commerce retailer sells ad space on its Web site.
2011年考研真题(英语一)阅读理解 Section Ⅱ
Consumers passionate about a product may create \earned\ media by willingly promoting it to friend,and a company may leverage \owned\ media by sending e-mail alerts about products and sales to customers registered with its Website.
2011年考研真题(英语一)阅读理解 Section Ⅱ
For earned media, such marketers act as the initiator for users' responses.
2011年考研真题(英语一)阅读理解 Section Ⅱ
In other words, the choice to share news on social media may be the heart of the issue.
2018年考研真题(英语一)阅读理解 Section Ⅱ
Johnson and Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products.
2011年考研真题(英语一)阅读理解 Section Ⅱ
Many French politicians and media outlets have referred to this as a \GAFA tax,\ meaning that it is designed to apply primarily to companies such as Google, Apple, Facebook and Amazon—in other words, multinational tech companies based in the United States
2020年考研真题(英语一)阅读理解 Section Ⅱ
Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.
2011年考研真题(英语一)阅读理解 Section Ⅱ
One reason for the persistence of this pyramid of production is that for the past half-century, much of the world's media culture has been defined by a single medium - television - and television is defined by downloading.
2012年考研真题(英语一)阅读理解 Section Ⅱ
One reason for the persistence of this pyramid of production is that for the past half-century, much of the world's media culture has been defined by a single medium—television—and television is defined by downloading.
2012年考研真题(英语一)阅读理解 Section Ⅱ
So when young people are critical of an over-tweeting president, they reveal a mental discipline in thinking skills-and in their choices on when to share on social media.
2018年考研真题(英语一)阅读理解 Section Ⅱ
Such hiJacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
2011年考研真题(英语一)阅读理解 Section Ⅱ
That would be the people who buy advertising from them-and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.
2018年考研真题(英语二)阅读理解 Section Ⅱ
The implication is that millennials prefer news from the White House to be filtered through other sources, not a president's social media platform.
2018年考研真题(英语一)阅读理解 Section Ⅱ
The overweight are sometimes pictured in the media with their faces covered.
2014年考研真题(英语二)完形填空 Section Ⅰ
The researchers'argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah winfrey-whose outsize presence is primarily a function of media, not interpersonal, influence-even the most influential mem
2010年考研真题(英语一)阅读理解 Section Ⅱ
The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the\two-step flow of communication\: Information flows from the media to the influentials and from them to everyone else.
2010年考研真题(英语一)阅读理解 Section Ⅱ
The way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.
2011年考研真题(英语一)阅读理解 Section Ⅱ
We often hear media reports that an unauthorized hacker has been able to access a computer database and to alter information stored there.
2013年考研真题(英语二)完形填空 Section Ⅰ
While traditional \paid\ media – such as television commercials and print advertisements – still play a major role, companies today can exploit many alternative forms of media.
2011年考研真题(英语一)阅读理解 Section Ⅱ