We had to hype the film to attract the financiers.

我们不得不大肆炒作这部影片以吸引金融家们。

After decades of hype, American offices may finally be losing their paper obsession.

经过几十年的大肆宣传，美国办公室可能最终会不再痴迷于纸张。

The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them.

底线是：对于所有的营销炒作，联盟并不是对所有人来说都是一切——但每个人都能从中受益。

Don't believe all the hype—the book isn't that good.

别相信那些天花乱坠的宣传—那本书没那么好。

We are certainly seeing a lot of hype by some companies.

我们的确看到一些公司天花乱坠的广告宣传。

The answer’s simple: hype!

答案很简单：炒作！

Don't Believe the Hype.

不要听信炒作。

Is it for real or is it just hype?

它是确有其用，还是新闻噱头？

So why all the hype?

因此为什么还都要炒作？

Election 2012: Hope beneath the hype.

美2012大选：炒作下仍存在希望。

This translates into hype that’s not useful.

成炒作，这不是有益的，这转化。

But the figures do not support the hype.

但是这种夸夸其谈似乎得不到数据的支持。

And it wasn't by hype or clever marketing.

也不是靠炒作和精明的市场推广。

If you haven't seen it - believe the hype.

如果你还没看的话——赶紧上这趟热潮吧。

Cloud computing: More than marketing hype?

云计算：仅仅是营销口号吗？

The natural tendency is to hype things up.

这种意料中的倾向会把事情说得天花乱坠。

Cybersecurity hype of 2011 will dwarf that of 2010.

网络安全在2011年的热度将盖过2010年。

This time, the hype centers on more precise ways to sell.

这一次，炒作集中于以更精准的方式销售商品。

There's more hype to these products than there is reality.

这些产品有更多的超出实际的大肆宣传。

You can say he is over the top; call it hype if you want.

你可以说他是过头了；如果你想也可称它为宣传。

He criticized the media hype over the so-called zhuangyuan.

他对媒体对于“高考状元”的大肆宣传进行了批评。

XML has always had a lot of hype and confusion surrounding it.

XML周围总有许多夸大之处和混淆之处。

All hype aside, electrification certainly proved to be a good idea.

除了所有的大肆宣传，电气化的好处无疑已经得到了证明。

To deliver a pointless message powerfully is the definition of hype.

大肆发布无意义的信息是典型的花哨。

But after all the hype it could not possibly live up to expectations.

但它毕竟不可能辜负人们炒作的期望。