"The Nespresso coffee is more expensive per capsule," he shrugged.

他耸耸肩说：“雀巢的咖啡胶囊确实每颗更贵一点。”

“Most of my friends have a Nespresso machine, especially in Paris,” he said.

他说：“我大多数朋友都有雀巢胶囊咖啡机，尤其是在巴黎的朋友们。”

"Most of my friends have a Nespresso machine, especially in Paris," he said.

他说：“我大多数朋友都有雀巢胶囊咖啡机，尤其是在巴黎的朋友们。”

"I wanted to create the Chanel of coffee, and decided to make Nespresso chic and bobo," he said.

凯纳德说：“我当时想要开辟咖啡市场的新渠道，并且决心使雀巢的胶囊咖啡机显得时尚且中产。”

About 27 million Senseo machines were sold in the last decade, compared to about eight million Nespresso machines.

在过去的十年间，相比雀巢Nespresso胶囊咖啡机800万台的销售量，Senseo咖啡机卖出了2700万台。

Nespresso sales rose more than 25 percent and exceeded 10 percent in Switzerland and France, two of its biggest markets.

Nespresso咖啡销售额增加了25%以上，在两个最大的市场瑞士和法国销售额增长超过10%。

Optaros and MuleSource helped define and implement a new middleware architecture called Nespresso Open architecture, or NesOA.

Optaros和MuleSource帮助定义和实现了这个名为“Nespresso开发架构(或NesOA)”的新型中间件架构。

Inside there is a magical treasure room with a selection of very special objects, such as the prototype for the first Nespresso machine.

其中一个与众不同的珍藏室保存了一系列非常特别的物品，如第一台雀巢胶囊咖啡机的原型。

Sales have been increasing by 30% a year (even though Nespresso is a premium brand) and are expected to reach nearly SFr3 billion this year.

今年的销售额有望达到将近30亿瑞士法郎。

"The Nespresso coffee is more expensive per capsule," he shrugged. "But it's still less expensive than paying 1.50 euros for an espresso at a cafe."

他耸耸肩说：“雀巢的咖啡胶囊确实每颗更贵一点。不过，相比花1.50欧元去咖啡馆喝咖啡，它还是很便宜的。”

Raising prices and selling more expensive items including Nespresso coffee capsules boosted Nestle's sales by 1.5 percentage points, while volume gained 4.6 percent.

包括Nespresso咖啡胶囊等价格提高、销量增加的产品把雀巢公司销售额提高了1.5个百分点，而销售量增加了4.6%。

Since 2000, when Nespresso started to break even, the company has sold more than 20 billion capsules through its boutiques and Web site at about 43 to 62 cents apiece.

雀巢咖啡胶囊公司于2000年开始实现收支平衡，在自己的咖啡店和网站上卖出了200多亿咖啡胶囊，每颗胶囊售价从43美分至62美分不等。

Nestlés Nespresso SA sells products in more than 50 countries directly to its customers and operates more than 117 prestigious boutiques in key cities around the world.

雀巢Nespresso SA在超过50个国家直接向它的客户销售产品，并在世界各主要城市经营超过117家享有声誉的专卖店。

To enable massive growth in new online channels, Nespresso looked to pursue a new architecture and integration approach to enable these new channels and scale existing ones.

为了支撑增长极快的新的在线渠道，Nespresso寻求购买能支撑这些新渠道和扩充现有渠道的新型架构和集成方法。

The company's products include "affordable treats" such as Nespresso coffee and Moevenpick ice cream, on which consumers are more willing to accept higher prices on, according to Cox.

柯克斯表示，雀巢公司产品包括Nespresso咖啡和莫凡彼冰激凌等价格实惠的美食，消费者更愿意容易价格的提高。

Nestles Nespresso SA division, which is headquartered in Paudex, Switzerland, recently announced the successful completion the first phase of their sOA initiative 'NesOA' in just six months!

总部位于瑞士Paudex的雀巢nespresso SA公司最近宣布，他们名为“NesOA”的SOA项目只用了6个月就成功完成了第一阶段！