Nintendo is sexing up its U.S. advertising to launch the new handheld device.

任天堂公司正包装它在美国的广告以推出新的掌上设备。

They are just a few of the huge Nintendo fans hanging out in the cosplay area of TGS.

她们只是在 TGS 的 cosplay 区域闲逛的庞大任天堂粉丝的一小部分。

Can Sony and Nintendo survive?

索尼和任天堂能否幸存？

The answer could be Nintendo.

答案会是任天堂。

I hate you, Nintendo.

我恨你，任天堂。

Or Nintendo games?

或者任天堂游戏？

And Nintendo needs all the edge it can get.

而任天堂需要其所能获得的所有优势。

smiles the Nintendo rep sitting next to me.

任天堂的代表微笑着坐在我旁边。

Nintendo and Sony. This is a call out to you.

任天堂和索尼，这是对你们的一个召唤。

Nintendo and Sony need more blockbuster games.

任天堂与索尼需要更多重磅游戏。

Old wounds do heal - even when you are Nintendo!

旧伤愈合——即使你是任天堂！

Nintendo has been working on Mario for 26 years.

任天堂(Nintendo)做马里奥做了26年。

At least Nintendo USES a comprehensible exchange rate.

但至少任天堂使用了一种比较易懂的交换比率。

It can be played from a computer, Nintendo DS or phone.

可以在电脑，任天堂或手机上玩。

Nintendo, meanwhile, believes in fewer brands of toothpaste.

然而任天堂坚信少数品牌的牙膏。

Nintendo invented a video game you control with a magic wand.

任天堂发明了一个电视游戏，玩家用一个魔杖进行操控。

Is your smartphone as powerful as the Nintendo 3ds, or a PS2?

你的智能手机有任天堂3ds，或PS 2那么强大么？

ALIEN intruders are attacking. Can Sony and Nintendo survive?

外来入侵者正展开攻势，索尼与任天堂能否挺过此劫？

As a result Nintendo made a fortune and Sony lost a fortune.

结果是任天堂狠狠地赚了一笔，而索尼狠狠的赔了一笔。

But Nintendo began to design entire games consoles around such ideas.

但任天堂要凭借这个理念设计一个全新的游戏主机。

Even so, Nintendo has been thinking about phones for at least a decade.

即使如此，在至少十年内任天堂都一直考虑到手机业。

Nintendo set out to reach beyond existing gamers and expand the market.

任天堂准备延伸现有的玩家群体扩展市场。

Look just at the gaming business, however, and Nintendo is doing pretty good.

不过，仅以游戏业务而言，任天堂的表现相当不错。

Now we're talking about 3d visuals through the effects of the Nintendo 3ds screen.

现在我们说的是通过任天堂3ds而实现的3d视觉。

On the DS, there are some publishers that have been successful outside of Nintendo.

在DS上，除了任天堂也有一些别的成功的发行商。

San Francisco (CNN) — Playing Super Mario on a Nintendo phone will remain a pipe dream.

旧金山(CNN)——想在任天堂手机上玩超级马里奥仍然只是一个幻想。

Nintendo didn't release sales figures, but the NPD Group will release a report in two weeks.

任天堂并没有发布具体数据，但是NPD组织将在两周后发布对应报告。